Campaign » Tools for a Successful Campaign » Twelve Steps

12 STEPS TO SUCCESS

Companies that use the Twelve Steps to Success find that their employee campaigns are dramatically more successful. These simple twelve steps constitute United Way's campaign best practices.

1. GET CEO/PRESIDENT BEHIND YOUR CAMPAIGN.
2. MAKE GENEROUS GIVING EASY - Payroll deduction year round is the best method of giving.
3. DEVELOP A CAMPAIGN COMMITTEE - Represent all sections of the workforce (labor, management, salaried staff, hourly personnel, etc.).
4. SET YOUR GOAL - Build on prior year's success and look on industry standards to determine goal.
5. SELECT AND TRAIN SOLICITORS - One solicitor for every 10 to 15 employees is recommended.
6. CAMPAIGN MATERIALS - Campaign film, brochures, posters, pledge cards, pins, etc.
7. PUBLICIZE YOUR CAMPAIGN - Develop a theme and communicate it throughout the workforce (email, posters, newsletters, etc.).
8. HOLD AN EMPLOYEE RALLY - This symbolizes that your company United Way campaign has started and has employees focus on this important community effort.
9. EMPLOYEE CAMPAIGN - Peer-to-peer solicitation or group solicitation - each employee is personally asked to help his/her community.
10. FOLLOW THROUGH AND SAY "THANK YOU" - Follow up to insure everyone has an opportunity to give. Say "Thank You" to all who gave and participated in the coordination and implementation.
11. BEGIN A NEW HIRES PROGRAM - As they are hired, give new employees an opportunity to make a payroll deduction pledge.
12. REPORT ALL CAMPAIGN RESULTS TO YOUR LOCAL UNITED WAY - Complete the report forms and return all materials, contributions (cash and/or checks) to the United Way office.